#TBT For Real

Had a really cool flashback today!

So, I was at #SuperiorCuts in LaGrange getting my beard shaped and trimmed (because I obviously don’t get haircuts anymore). The radio was playing the “old school” station KISS 104.1 and one of my favorite MCs and songs comes on – Big Daddy Kane – Smooth Operator.

big daddy kane-smooth

Immediately, I flashed back to my childhood barbershop #LesHairHut in Englewood, NJ, circa 1989. I actually remember a time listening to that exact song in a barber chair as a kid. More than likely it was being played on WBLS  107.5 or KISS  98.7 because this was waaaaaay before Hot 97 would even play #hiphop.

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Social Media and Trayvon Martin- What’s Next?

Social media discussions have raised awareness about the Trayvon Martin killing, but what are the next steps?

As I was getting this post together, I was glad to hear that Trayvon Martin’s parents were in DC to meet with Democratic members of the House Judiciary Committee.  Perhaps this is a first step towards true justice for this young man.

Leave your comments around how social media can turn awareness around this tragedy into organized action.

How Do You Socialize on Social Media

I am in a training session on Social Media Marketing and it made me think of how I manage some of my own profiles.

Facebook – If I don’t know you personally, or, you are not the close friend of one of my close friends (“friend of mine or friend of ours” – some will catch the reference) fuggedaboutit! I tend to post personal thoughts and pics that I don’t want to mix with business.

Twitter – This is my catchall. I tend to followback most people if I don’t feel its spammy.  Most of my tweets are general and I enjoy reading many of the random thoughts of others. Also it’s cool to be able to interact with famous folks! Feel free to follow @CurtisBrownJr

Linked In – If you think of a Venn diagram, this is my intersection.  I am more open to accepting those I don’t know if I think there is mutual benefit (or one sided in my favor).  At the same time, I don’t accept any clown with a “great opportunity” or doesn’t demonstrate value. Join my network – http://www.Linkedin.CurtisBrownJr.com

YouTube – not sure yet. Now I
use it to share other peoples content, but as I get more active will use it for commercials for posts.  Feel free to join me – CurtisBrownJrVideos

I’ll ask you- how do you “socialmediaize”?

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Favorite Whitney Houston TV Moment

Heard about Whitney Houston’s passing a few hours ago.  Made me think of this scene from “Sliver Spoons” TV show (“Carlton Banks” got his start on the sitcom).

Funny how conservative TV was back then- notice the change to the lyrics that (allegedly) the censors had her perform.

What is YOUR favorite Whitney Houston performance. Gotta give props to her “Star Spangled Banner” performance at the Super Bowl years ago


 

 

Red Tails and Social Media Marketing

First- this is not a review of Red Tails.  All I will say is that it was a decent action flick with great battle scenes and a misplaced love story (IMHO).

Nor, is this a plea for you to go see it- Although I do believe that it’s a worthy cause.  Damon Young, aka “The Champ”, a writer at Very Smart Brothas has his own opinion about the movie and its marketing  that is an interesting read.

I would like to share my observation- The success of Red Tails” at the box office is due to the Black  community ‘s ability to use social media channels in a targeted and meaningful way.  Whether or not you agree with the movie concept, or the way that our community got behind it, it is noteworthy that its high box office numbers on its opening weekend is due to social media engagement.

Before we left for the movie last weekend, my wife pointed out that she knew very little about the movie except that it was about the Tuskegee Airmen.  Neither of us remembered seeing many, if any, advertisements for the film.  Both of us saw the HBO movie “The Tuskegee Airmen” some years ago and assumed it would be along similar lines.  Being unsure of the film’s storyline, we half joked if this would be one of the types of movies that would make us angry when we went back to work (i.e., Rosewood) the next week.

What we did know was that all our family, friends, acquaintances and folks that we know near and far had been making Facebook posts, sending Tweets and commenting on blogs and news stories about the movie.  In particular, there was significant buzz after George Lucas, the Producer of ‘Red Tails’ and ‘Star Wars’, appeared on The Daily Show and discussed the difficulties in getting the movie made, specifically because it has an all Black cast.  This admission set the world ablaze, as Blacks and other supporters throughout the nation appealed to their friends and followers to support the movie and show a strong box office presence during its opening weekend.  Last weekend, ‘Red Tails’ was number 2 at the box office and brought in over $19 million.  This week it still remains in the top 5.

This is an achievement that I believe was a direct result of using social media with a clear directive.  There was a compelling message – support a film that promotes positive Black images or they will stop making them (if this is fully true is debatable) ; and a clear call to action- go to the movie on opening weekend to help it be successful.  Social media, whether it was Facebook, Twitter, Instagram or whatever, provides a familiar, scalable, and easily accessible medium to promote this messages and exchange other ideas.  However, this is only a first step.  We must continue to promote, exchange, debate and share ideas around the issues of Hollywood’s and the entertainment industry’s portrayal of Blacks if we are to be truly successful.  While this discussion has been going on for years, all of us can embrace new tools that will heighten the exchange around this issue and others.  Let the ‘Red Tails’ social media story be a case study in how to spread information in the 21st century.

We tend to share content that resonates with us and with those that we feel are like us- after all part of the draw to social media is that we are part of self selected networks.  Typically, it has been a tendency to allow content that is either funny, political, entertainment (technically this falls in that category) or gossip based and/or those that supports racial and socio-economic stereotypes to “go viral.”  As we move into Black History month, let’s challenge our communities – both local and online- to follow the ‘Red Tails’ example and use social media to promote businesses, local political happenings, and other constructive information rather than trying to keep up with the latest gossip and B.S.

Peace

Curtis Brown, Jr

Starbucks Brews Up MochaFrapaJobs!

NPR reports that Starbucks customers can make contributions that will directly benefit the Create Jobs for USA Fund.  There is a focus on partnering with community-based banks to offer loans and assistance that will stimulate job creation.  The Starbucks Foundation has agreed to put up an initial $5 million towards the cause!

I look forward to them starting an assistance program for their coffee too!

Check the article here – Starbucks Hopes To Kick-Start Job Creation